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Sample case — real project content to be added.
JOALI · 2025
Festive campaign and the B'Kidult world
Two pieces of work for JOALI: a nature-centered festive campaign shaped by the language of wellbeing, and a playful brand world inspired by the island's wildlife.
Problem
JOALI Being's festive moment had to stay true to its wellbeing philosophy and avoid generic holiday visuals. B'Kidult needed a separate world that draws children in while befitting the parent brand.
Approach
- We built a nature-centered visual language and reframed festive traditions through the language of wellbeing.
- For B'Kidult we designed a playful brand world built on movement, imagination and play.
- Guru Ball became the guide of the B'Kidult world.
- Both systems expanded across campaign materials and guest communications.
Outcome
Two related visual worlds that stay consistent at every guest touchpoint and befit the parent brand.